Sneak Peek – History of Gift Wrap

Happy Monday Everyone.  I hope you had a wonderful weekend.  We enjoyed a beautiful snow fall yesterday and the next few days are supposed to be in the 10’s.  Burrrr!.  So the thought of California right now sounds wonderful.  In three weeks, we will be heading out to Los Angeles for the Craft and Hobby Association Winter Show.  At this show we will be introducing our new product line.  Yes, Vintage Street Market is coming out with it’s own unique and vintage-inspired products.  Over the next three weeks we will be sharing a little history along with product sneak peeks and projects to get you excited for our official release at CHA.

Michelle and I love everything vintage.  We will always have our wonderful true vintage kits, but we will also introduce new, awesome vintage inspired lines to include with the kits or just on it’s own.  We hope you will enjoy and recognize all of the possibilites with our new line.  It is going to be a lot of fun, but first I would like to take you down memory lane to get you in the spirit of vintage.

In the United States, gift wrap started out as plain, colored tissue paper.  People had the choice of white, red and green tissue paper to wrap their gifts.  It wasn’t until 1917 that the first patterned gift wrap appeared and it was by complete accident.  It was three days before Christmas, at a Hallmark store in Kansas City, when the store completely sold out of their tissue paper.  They had to find something to sell to their customers for gift wrap so they searched the store to find something that would work.  They came across sheets of decorative paper, used priamrily as lining for their “fancy” envelopes.  They placed these sheets out on the counter for the customers to buy and they quickly sold out.  The next year, they placed them out again at the beginning of the season, and they quickly sold out.  The first year, this Hallmark store sold sheets at 10 cents per sheet and in the second year, they sold three sheets for 25 cents.  It wasn’t until the third year that they specifically produced decorative paper gift wrap for the industry. 

The original artwork on the gift wrap was very decorative and complimentary to the wonderful vintage postcards that were produced at that time.  The images were mainly of birds, cherubs, flowers and flourishes.  These designs changed as the popularity of Art Deco grew.  The designs began to change to symbols or geometrics, but the nature theme and realistic art came back in the 50’s and 60’s.  Now the designs and creative possiblities are endless.

Michelle will bring those creative possiblities to life, for you to see over the next few weeks.  She is so talented and knows exactly the right vintage touch to put on her projects.  Please join us tomorrow for a sneak peek at a project using some of our new product. 

Vintage Street Market is so excited to share our new product line with you, however, we are going to keep you in suspense until the very end.  We will only be sharing little peeks over the next three weeks, but boy are they going to be fun.  Please visit us every day and see what we have in store for you.  It will be worth the wait.

Have a great day today, always be creative, in whatever you do and don’t forget check-out our giveaways.  Allison

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2 Responses to Sneak Peek – History of Gift Wrap

  1. Vicki Chrisman says:

    I’m SO excited!!!

  2. What a neat piece of history, tfs.

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